This assignment involved creating a line of promotional materials for a music festival. The grunge genre was selected as the focus. Unfamiliar with the style, I selected grunge to push my creativity and explore its cultural impact.
The final collection honors the raw, unpolished aesthetic of grunge while presenting a cohesive set of promotional materials. Each piece—poster, t‑shirt, or CD design—shares the same visual identity, rooted in the textures, typography, and mood of the genre. By adapting the artwork across formats, the designs stand out in any context: bold when hung on a wall and equally striking when worn or carried. This project demonstrates my ability to research a style, translate its cultural essence into design, and execute a unified collection that is both authentic and impactful.
Photoshop and Illustrator
Photoshop
