A series of ads was created for GoPro, grounded in extensive research into the brand’s identity and values: adventure, community, agility, and exceeding expectations. These traits were translated into visuals and messaging that authentically reflected GoPro’s spirit. The campaign was adapted across multiple platforms (Print, Email, X), showcasing cohesive, multi‑channel advertising that resonates with audiences while staying true to the brand.
Central to the campaign is the tagline “Relive Your Adrenaline,” which reinforces GoPro’s emphasis on living in the moment and experiencing it again through the footage captured.
This assignment focused on creating a Call to Action Poster Series. Cruelty Free International, an organization that advocates against animal testing, was selected as the subject. The posters are intentionally shocking—some might even consider them disturbing—but that level of intensity is exactly what’s needed to turn heads and capture attention in a time when many prefer to look the other way.
The goal of this assignment was to select a brand in need of a refresh. BMW was chosen, with the challenge of refining an already streamlined logo. Through extensive ideation, a new logo was developed that remains instantly recognizable as BMW while offering flexibility to adapt across different models. The final design was created in Adobe Illustrator, achieving a balance of clarity, versatility, and brand cohesion.
